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The partnership marks the brand’s continued investment in making daily sun protection essential year-round.
January 19, 2026
By: Lianna Albrizio
Supergoop! is Alterra Mountain Company’s official sunscreen sponsor.
The brand signed a four-year partnership with Alterra Mountain Company, becoming the official SPF sponsor across all 13 Alterra ski resorts.
Through this partnership, Supergoop! is bringing its best-selling formulas, including Unseen Sunscreen SPF 50, PLAY Antioxidant Body Mist SPF 50 with Vitamin C, PLAY Lip Balm SPF 30, and more, to ski lovers nationwide.
Building on the brand’s long-standing presence in ski culture – including serving as the official Suncare Sponsor of Aspen Snowmass since 2017 – this partnership marks a significant expansion of the brand’s on-mountain footprint and continued investment in making daily sun protection essential year-round, officials said.
As Alterra’s official sunscreen partner, Supergoop! will integrate education and product access into high-exposure outdoor environments through on-mountain placements, sampling, and select resort activations. Supergoop! will feature its top-selling formulas on-site, including Unseen Sunscreen SPF 50, Dewscreen Hydrating Primer SPF 50, and Play Everyday Lotion SPF 50.
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